1 Learning from an employee's idea of creating 'chocolate bars that can be pocketed and taken to work,' the confectioner invented its new chocolate bar wrapped in blue paper and named it KitKat. History of the slogan 'Have a break, have a KitKat' dates back to 1937 when Rowntree's of York, a confectioner, was forced to revise its recipe for the Chocolate Crisp bar due to food shortages during wartime. 1 - The famous global brand Have a Break Have a KitKat History 1Īs society has developed over decades with complex changes in every aspect of life, the brand's tagline and core meaning remain relevant and desirable in various life contexts: the long working days, the exhausting gym sessions, or simply the sudden down in one's mood.įig. 1 Being simple and easy to understand, KitKat's slogan invites people to give themselves a sweet break with KitKat bars. The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

So, grab a KitKat and read on! Have a Break, Have a KitKat Meaning

But what is the meaning of the 'Have a break have a KitKat' slogan? What is the marketing strategy and marketing mix behind the successful KitKat campaigns? You will find that and more in our article. Are you stressed with your schoolwork and overloaded by your hectic daily life? Feeling under the weather out of a sudden? Have yourself a short break, and have yourself a sweet KitKat bar! Let's immerse ourselves in the simple yet powerful concept of KitKat's iconic advertising slogan: 'Have a break, have a KitKat.' Introduced in 1937, Kitkat is one of the world's favorite chocolate brands and one of the most famous slogans.

Kit kat take a break